The United States is a country that has enough holidays and celebrations. There are holidays that have been set by the central government and some are not. Some of these holiday days apply to all but some are valid only for certain groups. For example on certain holidays, banks, schools and post offices will take part in the holidays as well, but some other companies are still on that day.
Unlike in other countries, holidays in America are mostly celebrated on more conducive days and sometimes combined with weekends, so it is not always celebrated on the dates that are related. Because most people don't work on Saturdays and Sundays, usually holidays will be placed on Mondays, but not all holidays are like that. Some examples of holidays and celebrations in America are New Year, Valentine's Day, President's Day, April Fool, Mother's Day, Father's Day, Independence Day, Labor Day, Veterans Day, Halloween, Thanksgiving, and Christmas.
Actually there are many more holidays and celebrations in America, which may not be enough if written one by one. Some holidays are also less familiar to our ears, one of which is the Black Friday celebration. Surely many of us don't know what Black Friday is, maybe even just hearing that term now. Black Friday is a shopping festival that offers the biggest discount in one year.
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When Black Friday Lasts
As mentioned earlier, Americans love to combine existing holidays, so they will get more vacation rations. That is also what might underlie the emergence of Black Friday. Because the Black Friday celebration is held a day after the Thanksgiving celebration, of course, of course on Friday, as the name suggests.
And for 2017 this will be celebrated on Friday on November 24. Those who don't understand Thanksgiving may be a little confused why the day after Thanksgiving is always Friday, the answer is because Thanksgiving is held on the fourth Thursday in November, so it's automatically the day after of course Friday.
People flocked to buy goods during Black Friday
Since 1952, this Black Friday celebration is considered to mark the start of the shopping season in order to welcome Christmas. Most large retailers in America will open much earlier and offer a variety of promotions. This is certainly exciting news for workers outside the retail field and students, because they get a holiday on Thursday (due to Thanksgiving) and on Friday (Black Friday), plus a weekend vacation on Saturday and Sunday. Thus they will get a 4-day holiday all that one week.
The large number of holidays will certainly increase the number of visitors and those who shop in various large retailers there. So it is not unusual if the day becomes the busiest shopping day for a year. Even many people who are willing to line up to queue before the shop is opened, in order to get these massive discounts.
In recent years, sales promotions for Black Friday events have been made before Friday. Some stores have been doing promotions since Thanksgiving, some even started on Wednesday. So it is not surprising if the sale on Black Friday will start on Monday during the week.
History of Black Friday
One thing that might be a bit curious is about naming the celebration, why does it have to be Black Friday, why not just name it else. There are lots of opinions from everyone about this, but the closest answer comes from Wikipedia, namely that there are so many retail stores that report their highest income achieved in the Black Friday celebration.
The word black or black from the sentence comes from their business records which are marked by the loss of red ink and replaced with black ink, meaning that they succeed in eliminating their losses and instead get a lot of profits. The color tradition is also applied to various modern financial software.
Various ways are done to promote Black Friday events, one of which is advertising. Most advertisements have been printed in various media on Thursday or at Thanksgiving. Even worse, there have been advertisements since the beginning of November or sometimes even at the end of October. Some stores also promote by selling certain items that are only sold at the celebration.
Not only selling in place, Black Friday celebrations are also carried out by online stores. There are stores that only sell offline, but many also apply the two systems. Even some online sales have actually been done before Friday.
Over the years, retailers usually start opening stores since 6 am for this Black Friday celebration. But in the late 2000s, many have opened since 4 or 5 in the morning. The longer it is growing, the opening hours for the retail store. In 2011, some retailers have opened for the first time since midnight.
Even in 2012 some large retailers have even been open since 8pm. Since 2014, several stores such as JCPenney, Best Buy, and Radio Shack have opened since 5 pm on Thanksgiving, while stores such as Target, Walmart, Belk, and Sears are open from 6 pm. This has an impact on the prohibition to make sales on Thanksgiving which is carried out by several states.
Benefits of Black Friday
Giving huge discounts made by online stores during Black Friday
This celebration is actually more beneficial to retailers who have managed to get the highest income in a year. The benefits obtained by buyers may only be the satisfaction of getting the desired item at a cheaper price.
However, there were many reports of incidents of accidents or even violence that occurred at the event. This is quite natural because the interest of buyers is so high that they are willing to jostle or even camp around the store before opening. The point is that we must remain cautious in the celebration and be smart and able to understand the situation.
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